Last week, I asked for your participation in a project that my friend Melanie and I are working on. As of that post, we had a broad vision of what we wanted to accomplish, no name, and the only progress we’d made was that we’d made a secret Pinterest Pinboard. That’s essential, I’m told.

Today, I’m happy to say that we have a name, a photoshoot under our belts and several more in the works, a web domain, and an elevator pitch, albeit shaky at the moment, and also subject to change. Apparently elevator pitches are also essential.